Free Invoice Template for Marketing Agency
Marketing agencies manage complex client relationships with multiple service lines. Our free marketing agency invoice template handles monthly retainers, campaign management fees, ad spend pass-throughs, creative production, and performance bonuses — all in a clear, professional format. Agency invoicing requires balancing transparency with simplicity. Clients want to understand what they're paying for, but don't need to see every internal hour. Structure your invoice by service category: strategy and planning, creative production, media buying and management, analytics and reporting. For retainer clients, show the monthly fee and list key deliverables produced. Pass-through costs (ad spend, software, stock photos, influencer payments) should be itemized separately from agency fees. If you charge a management fee on ad spend (typically 10-20%), make this transparent. For project-based work, reference the approved scope and show completion percentage.
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Create Marketing Agency Invoice →Common Line Items for Marketing Agency Invoices
- ✓ Monthly retainer fee
- ✓ Campaign management
- ✓ Content creation
- ✓ Ad spend (pass-through)
- ✓ Social media management
- ✓ Analytics reporting
Invoicing Tips for Marketing Agency
- 💡 Separate agency fees from pass-through costs
- 💡 Reference retainer agreement terms
- 💡 Show ad spend with management fee clearly
- 💡 Include deliverables summary
Frequently Asked Questions
How do marketing agencies typically bill clients?
Agencies bill via monthly retainers (most common), project fees, hourly rates, or performance-based pricing. Retainers provide predictable revenue and typically range from $2,000-$25,000+/month depending on scope. Clearly itemize what's included in the retainer.
Should agencies pass through ad spend or mark it up?
Industry standard is to pass through ad spend at cost plus a 10-20% management fee. Always itemize the actual ad spend and management fee separately on invoices. Full transparency builds long-term client trust.
What KPIs should agencies include on invoices?
While not required, including key metrics (leads generated, traffic growth, ROAS) on invoice cover pages demonstrates value and reduces client questioning of fees. Many agencies attach a brief performance summary with each invoice.